Setting up a vending machine in your business can be highly profitable. But knowing where to put your machines to optimize traffic and revenue is key. Keep reading to learn everything about choosing the best locations for vending machines.
What to Consider When Choosing Vending Machine Locations
Consider the factors mentioned below to find the most suitable vending machine locations for your business. Though a location may seem great at first sight, there may be several underlying issues. For example, a place with high traffic may seem perfect, but if the crime rates are also high, it may not be a wise place to put your vending machine.
1. Traffic
Traffic should be one of your top considerations when assessing different locations. Without decent foot traffic, your vending machine will not be effective or lucrative. There are two types of traffic to be aware of — indirect and direct.
Direct traffic includes people who frequent the location consistently. A typical example would be a building lobby that office employees pass through daily. Indirect traffic may not consist of many regulars but still contains potential customers.
For example, placing your vending machine in the lobby or your building will likely mean it sees more indirect traffic while placing machines on specific floors will take advantage of more direct traffic.
2. Security
The more secure your location, the safer your machines will be. Setting up your machines in a risky area may result in theft and vandalism. Indoor vending machines are typically safer than outdoor ones, but outdoor spots can be profitable depending on placement.
Restricting hours of operation and using cages to protect the machines can help keep them safe in more dangerous areas, but those are additional costs. Consider the security risks of each location on your property.
3. Accessibility
While security is important, accessibility is equally important. If your machines are tucked away from sight or inaccessible, they will not make as much money. For example, placing a vending machine on the second floor of a school will likely make it safer than putting it in the outdoor courtyard, but it won’t get as much traffic.
It’s important to balance security with accessibility to keep your machines safe while reaching customers.
Best Locations for Vending Machines
To help you find the ideal location for your vending machine, consider some of the best types of places for vending services below!
1. Lobbies
One of the best places to set up a vending machine is in a lobby, as many people will pass through. Hotel lobbies, apartment building lobbies, hospital lobbies, and office lobbies are all brilliant places for machines.
2. Breakrooms
If your property has a break or snack room, consider putting your vending machine here. Those who did not bring a snack or lunch will likely turn to the vending machines for food and drink.
3. Reception Desk or Waiting Area
Doctor’s offices, spas, and many other places often feature a reception desk, and people frequently have to wait near this desk for their appointments. Having a vending machine near a reception desk or in a waiting area is a great way to take advantage of people’s boredom. Bored people are more likely to opt for a snack to keep themselves busy while they wait.
4. Entryways and Exits
Even if your entryways and exits aren’t lobbies and seem rather desolate, a vending machine can still be profitable here. If someone is in a hurry leaving a hotel or an apartment complex they may grab a quick snack to tide them over. And the same goes for people entering your business.
5. Line and Queue Areas
Similar to reception desks and waiting areas, people often get bored and antsy when waiting in line. Think about how there are rows of candy and other treats at the checkout line in the grocery store. The same concept applies here! People waiting in line may see the machines and grab a snack to pass the time as the line moves.
Choosing the Perfect Location
Select locations for your vending machines carefully, and assess them from all angles before committing. Contact us to discuss adding a vending machine to your business and where an appropriate spot would be!
